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Successful Photography on Websites

As I am producing an eCommerce website, I must make sure all products on the site look appealing to customers. I have researched into what makes successful product photography.

Angle

  • Position the camera at an angle of approximately 45 degrees, pointed down toward your product.
  • If at all possible, use a tripod – especially if there are many products to photograph. Tripods reduce the chance of movement and therefore, blurry photographs. They also keep the angle and lighting consistent. Otherwise make sure you hold the camera very still when ‘clicking’.

Background

  • You will need to have a blank background of the product.
  • Ensure you eliminate any wrinkles or creases, as they’re distracting to the eye in product shots.
  • Position the product in the middle of the card on the floor, just in front of the curve ( I will probable use studio)
  • Keep the size of the blank space around the edge of the product consistent, and as small as possible, in all of your photos.

Product preparation and positioning

  • Shiny and reflective products are best cleaned of any dust and fingerprints.
  • Whenever possible, use display stands or mannequins to help position your products.
  • White or hidden stands are usually best.
  • Clear plastic stands can produce nasty reflections and “hot” (white) spots. If you have this problem, try changing the angle of the stand in relation to either the light or your camera.
  • A small piece of discreetly positioned “Blu-tack” is great for holding things, especially, balls, pens and other things that have a tendency to roll.
  • Some items, especially small things, may need something in the shot to provide a sense of scale. Things like a ruler, or common coins, are good for this.

Lighting

  • Use bright ambient light from above/behind.
  • Do not use direct sunlight.

Reflections

  • When photographing shiny objects, such as wine bottles, these will reflect ‘spots’ of light. These spots need to be shaded.
  • Professional studios use a white umbrella, which allows the light through but removes the bright spot, i.e., it diffuses the spots of light.
  • If you do not have a white umbrella, a sheet of white paper or card positioned behind the camera will work a treat.

Quality

  • Photos should be no smaller than 800 x 600 pixels at 72 dpi
  • Maximum file size should not exceed two megabytes. Files over this size become difficult to email and upload to the website. They also take up an excessive amount of storage space.

Image Editing

  • Before the photo is transferred to the website it needs to be ‘adjusted’ (cropped, colour or contrast-enhanced, etc). It is very unlikely the photos direct from the camera will be suitable for display on your website.
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