Three Click Rule
The three-click rule is an unofficial web design rule concerning the design of website navigation. It suggests that a user of a website should be able to find any information with no more than three mouse clicks. If not users of a site will become frustrated and often leave if they cannot find the information quick enough.
To help your visitors find what they want it is essential to have clear, concise and carefully planned navigation. If your contact details are hidden in the “misc” sub menu of the “products” menu, then how will your visitor know which way to go if they want to find your postal address and the products link is one of about 20 different unrelated choices on your main page? The chances are they will click around for a little while, try all the logical choices until they either find it or get bored and go somewhere else.
Colour is a powerful weapon. Colour is the first thing we notice and often is the last thing we remember. The same two sites done in different colours will yield different results. Therefore I need to give serious thought to colour selection.
Before selecting colours, I must ask the following questions:
- Who are your site’s potential visitors?
- What are your products or services?
- What are your site’s key objectives?
- Red: passion, romance, fire, violence, aggression. Red means stop, or signals warning or forbidden actions in many cultures.
- Purple: creativity, mystery, (reddish purple) royalty, mysticism, rarity. Purple is associated with death in Catholic cultures.
- Blue: loyalty, security, conservatism, tranquility, coldness, sadness. Light blues create a feeling of openness, clean air and freshness, while dark blues can convey tradition, trust and solidity.
- Green: nature, fertility, growth, envy. In North American cultures, green means ‘go,’ is associated with environmental awareness, and is often linked to fiscal matters. A lighter, somewhat desaturated green is the color of money and indicates wealth or value.
- Yellow: brightness, illumination, illness, cowardice. Some yellows can symbolize the precious metal – gold – and are universally valued.
- Black: power, sophistication, contemporary style, death, morbidity, evil, night.
- White: purity, innocence, cleanliness, truth, peace, coldness, sterility. White is also the color of death in Chinese culture.